Case Studies

Documentation on SEO campaigns and SEO techniques I have tried. Notes on notations.

  • CI – This is Serpiq’s competition index. CI 0 = no competition and CI 100 = ultimate. For reference, Life Insurance is CI 65 and Dog Jackets is CI 40.
  • serp – Search Engine Results Page i.e. where a keyword appears in a Google search.

Case Study 1 (ongoing) – Rank an eCommerce Site

A client wanted to have me help get more traffic to his site. It is an old site but nothing was done with it till about a year ago when the owner purchased a pre-built eCommerce system. I told him I could not promise any results at all.

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